When you think of the word diversity you think of all types of skin colours other than white, right? Or you think of all types of bodies other than tall and skinny, right? And most often these two go together, right?

There are a lot of people walking around on this earth, working at big corporations, that think the word diversity is really necessary to apply on all their marketing communication agendas. It is hot, boiling hot, and it has been hot for a while now.

Well, let me highlight something for you:

The word diversity indicates that having…


First, let me give you a very very brief history of the term intersectionality. I say very very because the history of this term knows many paths.

Most importantly it is a theory that is developed by Kimberlé Crenshaw, a civil rights activist and scholar. In 1989 Crensham introduced the theoretical framework in her paper “Demarginalizing the Intersection of Race and Sex: A Black Feminist Critique of Antidiscrimination Doctrine, Feminist Theory and Antiracist Politics(PDF file).” In this paper Crenshaw centers Black women’s experiences and argues the expansion of feminist theory and anti racist politics by embracing the intersection.

After she…

Our western language is drenched with colonial history. It is time to decolonize the language used in Western society.

I am aware that I am not the first one writing this, and hopeful that I am not the last one.

In addition to my first written piece on Medium: let me introduce two other words to you that you should delete from your vocabulary.

Empowering marginalized people

In the context of “empowering marginalized people”. The problem with the word empower is that it literally means: “giving someone the authority or power to do something”.

Our language is drenched with colonial history. It is time to redefine the language we use.

I wanted to write, “now more than ever”, but then I am already in the wrong. Me saying this, indicates that there once was a time that the colonial language we used was acceptable. It was not. It has never been. And this is just only one example of how my brain is biased and influenced by the system we live in.

As communicators, we are obliged to change the way we talk. To some of you this information may not be new. …

The new vocabulary

Writing and communicating more inclusively, a journey to start today. For white people who love writing and want to educate their white peers.

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